How do I reduce quote abandonment?
Short answer: Auto-send the quote within 2 hours, nurture at 24h / 72h / 7d with specific objection-handling. Closes 25-40% of quotes that would otherwise abandon.
Full answer
Quote abandonment is the single biggest leak in B2B service. The quote goes out; nothing happens for two weeks; the customer goes with whoever followed up first.
The system: 1. Auto-generate + send the quote within 2 hours of the consult. 2. At 24 hours: brief check-in ("any questions before you decide?"). 3. At 72 hours: objection-handling reach-out ("most of our customers were deciding between X and Y; here's how we think about that"). 4. At 7 days: final touch ("closing this out unless you want to keep the conversation open").
Closes 25-40% of quotes that would otherwise have abandoned. Cost: zero — the cadence runs automatically.