Field Notes

Revenue infrastructure, written down.

How leaks form, how to measure them, and how to keep them closed. Short, opinionated, and free.

Revenue Strategy·30 Apr 2026·7 min read

The 7 Revenue Leaks Killing Most Small Businesses

Most owners assume their problem is "more leads." It usually isn't. Here are the seven leaks we find in nearly every audit — and which one is almost always the biggest.

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Reputation·30 Apr 2026·5 min read

Why Your Google Reviews Are Costing You $X Per Month

Reviews aren't a vanity metric. They're a paid-traffic substitute. Here's how to size the cost of a low review profile in actual dollars.

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Operations·30 Apr 2026·9 min read

The Complete Revenue Recovery Checklist for Service Businesses

Twelve checks every service business should run on itself once a quarter. If you can't answer "yes" to all of them, you're leaking — and we can quantify it.

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