What is replenishment marketing?
Short answer: Triggered reminders timed to product usage duration prompting reorder. Standard for supplements + skincare + consumables. Lifts repeat-purchase 30-60%.
Full answer
Replenishment marketing is the system that prompts a customer to reorder a consumable before they run out. The trigger is timed to product usage duration — not a generic broadcast.
Examples: - 30-day supplement: replenishment SMS at day 25. - 90-day skincare set: replenishment email at day 75. - 2-week consumable: replenishment SMS at day 12.
The system requires: 1. Knowing usage duration per SKU (and adjusting for the actual customer). 2. Triggering the reminder via email/SMS at the right window. 3. Pairing with a "subscribe and save" offer to convert the customer to recurring.
Replenishment marketing lifts repeat-purchase 30-60% on consumable categories. Pair with subscription conversion and it becomes the durable retention engine.