What is Revenue Health Index?
A composite score (0-100) that measures the operational health of a business's revenue engine — acquisition, conversion, retention, and growth combined.
Definition
The Revenue Health Index is a composite score that measures the operational health of a business's revenue engine. It's a single 0-100 number computed from multiple weighted inputs across acquisition, conversion, retention, and growth.
Inputs (typical weighting): - Response time (lead-to-first-contact): 15% - No-show / abandonment rate: 15% - Retention / cadence capture: 20% - Review velocity + reputation: 10% - Operational consistency (sequences firing on schedule): 15% - Authority signals (content, press, search visibility): 10% - Predictive churn risk (portfolio-level): 15%
The composite score is benchmark-comparable. A score of 85 in dental is comparable to 85 in restaurant or DTC — the components shift but the meaning is consistent.
Score bands: 70+: healthy. Operations are capturing and compounding revenue. 40-70: at risk. Specific systems leaking; recovery available. Under 40: critical. Multiple systems leaking simultaneously.
How it works
The score recomputes on a daily cadence. Each component runs its own measurement:
Response time: average + 90th percentile from last 30 days. No-show rate: rolling 30-day actual vs benchmark. Retention: cadence capture vs personal customer baseline. Reviews: monthly velocity + average rating. Operational consistency: sequence fire rate vs configured. Authority: organic traffic, search ranking, press placements. Churn risk: portfolio-level predicted churn (from health-scoring model).
Each component produces a 0-100 sub-score; the composite is the weighted average.
The score is action-oriented. A drop in any component fires an alert; the AM dashboard prioritises the highest-impact intervention.
Examples and data
Score interpretation in practice:
A dental practice at score 62: response time and reviews are healthy, but recall capture and no-show rate are weak. Recommended intervention: 3-stage reminder cadence + monthly recall sequence. Expected score lift to 78 inside 60 days.
A DTC brand at score 48: cart-abandonment recovery is missing, replenishment reminders not configured, subscription retention sequence absent. Recommended intervention: full retention engine deployment. Expected score lift to 70 inside 90 days.
A law firm at score 81: nearly everything is operational. Only marginal gains available (authority content acceleration, referral program). Recommended intervention: compounding-stage playbooks.
The score's value is direction, not perfection. A move from 50 to 70 typically corresponds to 15-25% revenue lift inside six months.
The Edynamics lens
Every Edynamics customer sees their Revenue Health Index in the portal dashboard. The score is recomputed daily; the AM team's priorities derive from the component breakdown. Weekly executive reports surface score movement.