How do I collect UGC from customers?
Short answer: Post-purchase ask + UGC rights form + branded hashtag + ongoing contest. Most brands collect 30-80 pieces/month with this stack.
Full answer
UGC collection is a systematic discipline:
Post-purchase ask: 7-21 days post-delivery, send a message asking the customer to share a photo/video with the product. Pair with a UGC rights form so reuse is explicit.
Branded hashtag: customers organically tag the brand. Track and reach out for permission to repurpose.
Contest / spotlight: monthly customer feature with exclusive perk. Drives consistent volume + sets expectations.
Tooling: Bazaarvoice, Yotpo, Stackla, Tagshop, or a custom form via Tally / Typeform.
Volume target: 30-80 usable pieces per month at a mid-sized DTC brand. Pair with structured content workflows so the UGC pipeline becomes ad + email + product-page creative without manual lifting.