How do I get more product reviews?
Short answer: Trigger a review request 7-14 days post-delivery (timed to product usage), pair with a UGC ask, follow up at +21 days.
Full answer
Review velocity drives conversion. The fix is timing.
The cadence: - 7-14 days post-delivery — timed to when the customer has actually used the product. For supplements/skincare, 21-28 days. - Single-question review prompt (1-5 stars + optional text). - Pair with a UGC ask in the same message — "share a photo with the product". - Follow-up at +21 days for non-responders, with no incentive (incentivised reviews lose credibility + Trustpilot bans them).
Conservative install: 8-15% review-submission rate vs the 1-3% most brands see organically. Pair with star-filtering + display logic on the product page and conversion lifts 4-8%.