What is a good close rate for a service business?
Short answer: 40-60% quote-to-close in plumbing/HVAC/electrical/roofing; 25-40% in consultation-led services (consulting, financial advisory).
Full answer
Close rate benchmarks vary by vertical and ticket size:
Same-day or emergency services (plumbing, HVAC repair, locksmith): 60-80% quote-to-close when on-site.
Scheduled service work (roofing, painting, flooring, larger HVAC): 40-60% quote-to-close.
Consultation-led services (law, accounting, financial advisory, consulting): 25-40% qualified-lead-to-engagement.
Below the band suggests one of three problems: slow follow-up, weak proposal/quote, or the prospect was never properly qualified. Edynamics's response-time + quote-nurture playbooks routinely lift close rates 8-15 percentage points without changing pricing or pitch.